Building Lasting Consumer Relationships in Retail
Persado

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How retail CMOs can use technology to create emotional and relevant customer experiences.

 

Get Access to the Report

Persado and WBR Digital interviewed 100+ CMOs and marketing leaders from prominent retail brands to determine how to leverage machine learning to create emotional experiences – that last.

Only 22% of marketing leaders surveyed believe they are skilled at applying emotion to content."






In the report, we discovered:

  • Retailers are collectively looking to AI to solve their biggest problems -- of driving revenue and engagement.
  • To provide more relevant content and experiences, marketers turn to personalization, but still struggle to get it right.
  • Today's empowered online shoppers demand an individualized, emotionally engaging experience throughout their customer journey.


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Kent Zimmerman
VP eCommerce
Shoe Carnival

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