THE MARKETER'S GUIDE TO EMOTION


TAPPING INTO THE EMOTIONS OF CUSTOMERS

Everyone understands to some degree the big role emotions play in decision-making, but how marketers can harness emotion to engage audiences with any kind of consistency is an exercise largely left to intuition and personal bias. The August 2017 Forrester report “The CMO’s Guide to Emotions” demystifies emotional engagement and introduces a framework that makes them actionable for marketers.

Guest speaker James McQuivey, VP and Principal Analyst, Forrester, with David Evans, Senior Director, N.A. Solutions Consulting at Cheetah Digital, and Greg Dale, Chief Operating Officer, Persado, discussed deepening customer understanding and the emerging science behind emotions and language in marketing.

Learn proven strategies for increasing short-term engagement and building long-term relationships by creating more personal and emotional messages and customer experiences.

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