Persado

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Learn how brands are establishing a deeper connection with customers and improving performance across channels

 

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What is at the center of the next generation of marketing? The Relevancy Group surveyed 301 executives to find the answer: machine-learning platforms with sophisticated natural language processing capabilities for the production of “smart” content that resonates with a customer’s emotional decision-making.

Download The Relevancy Group report to view these findings

"The power of natural language processing has now been perfected for use in marketing and advertising... New machine-learning technologies allow marketers to create engaging, emotionally intelligent content to improve personalization."
-- David Daniels, The Relevancy Group


Read more to learn:

  • Why are marketing executives adopting these technologies in the first place, and equally important, what are the results?
  • How to assess a machine-learning content automation platform to be sure that it’s a sound investment.
  • How statistically determined emotional language is key to improving consumer engagement.
 

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Kent Zimmerman
VP eCommerce
Shoe Carnival

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