COOL VENDORS IN DATA-DRIVEN MARKETING, 2016

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Make Use of the Ever-Growing Swell of Information Through Technologies That Assist the Data-Driven Marketer

Gartner's Cool Vendors in Data-Driven Marketing, 2016 Report introduces five vendors who provide smart algorithms and other methods to help data-driven marketers succeed. As marketers assess their needs for technologies to manage ever-growing consumer data, this report reveals five vendors that offer "cool" tools that help marketers integrate, analyze and activate their data.

"To succeed and gain competitive advantage, marketers are building up their own capabilities, turning to capable partners and adopting new tools"


Gartner Recommendations to consider:

  • Determine whether specific areas of your data-driven marketing and analytics programs could benefit from a new solution for data integration, content generation and testing, social insights, or B2B lead generation.
  • Investigate new marketing data and analytics providers, such as the five featured in this research, to appreciate what's possible and expand your provider consideration set.

*GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally, and is used herein with permission. All rights reserved.

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