Persado

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Build successful marketing programs that align content creation with customer behavior at scale.

 

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In the age of the customer, marketers have a unique opportunity to develop content that is more closely aligned with the customer’s emotional decision-making. Forward-thinking brands apply insights from consumer behavior and attitudes to the automation of more contextually relevant and emotionally engaging content.

"Up to 58% of consumers surveyed by Forrester rated brands’ ability to make their offering resonate on an emotional level as poor, regardless of the channel brands use to reach them."


Inspire Customers With Emotionally Engaging Content, an April 2016 commissioned study of marketing professionals and consumers conducted by Forrester Consulting on behalf of Persado, is filled with insights on the power cognitive content. Read more to learn:

  • Why marketers are missing the mark with personalization
  • How marketers plan on stepping up their content game with automated content creation tools
  • Expected benefits of automated content creation
 

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Kent Zimmerman
VP eCommerce
Shoe Carnival

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